Sudhir Pattnaik is leading the Samadrusti Media Group as an equal member of a committed team. The Group includes within its fraternity, The Samadrusti.com Digital platform, The Samadrusti print magazine, The Samadrusti TV ( for making documentaries on people's issues) Madhyantara Video News Magazine, Village Biography Writing and Samadrusti Mukta Vidyalay imparting journalism courses to poor and deserving youth, Samadrusti Publications ( as a publishing house) and Samadrusti Institute of Research. His main challenge has been sustaining the non-funded ongoing initiatives and launching much-needed new initiatives in an atmosphere where corporate media appropriates all resources making the real alternatives struggle for survival.